About Ann-Margreth Frei

Ann-Margreth Frei was born in Sweden and moved to Switzerland when she was 6 years old. With inspiration from her mother, who was a dancer, she took several years of ballet lessons and discovered the beauty of skating when she was about 10. Very quickly and naturally she figured out how to incorporate the ballet with the skating.









When she was only 13 years old, she skated her first Swiss national junior competition that launched her into serious competitive skating.

Three years later, she was training in London with renown coach Arnold Gerschwiler, competing a few more years for Switzerland, including the European championships. She then returned to Sweden.

Ann-Margreth won her first Swedish national championship at 18 and was asked to represent Sweden for the next 3 years in the European and World championships and finally in the 1964
Olympic games (American Peggy Fleming’s first Olympic games, too).

During the games, Ice Capades talents scouts approached and offered her a contract as a soloist to turn professional and
perform in the US. It was a dream come true as performing
always appealed to her much more than competing.

This was the beginning of 16 years of show business, traveling 10 months each year, living out of a suit case, a steamer trunk and loving it. She performed in the US, Canada, Europe, Far East and Africa.

Ann-Margreth settled in Vail Colorado in 1981 and began to coach young skaters - but always felt that with all the years of performing in shows, she could pass on to her students the beauty of skating with the stage presence, training them to preserve the beauty of skating and trying to prevent skating from becoming just a jumhttp://www.telusplanet.net/public/goodskat/ping contest.

For over 20 years she traveled the U.S. and overseas, conducting Style and Choreography seminars on ice and touching the lives of thousands of skaters and their coaches

She could see skaters improve so much during her too-short visits at their ice rinks; she wanted to leave the students with some support to keep the progress going and to help them remember what they just learned. Coaches might need some extra help in
developing their student’s artistic abilities as well.

This was the motivation behind the creation of her training videos series Magic of Style. Skaters of all ages, international training centers and Olympic training centers have benefited from her training videos.

Ann-Margreth is also available for seminars and private consultations. She still lives in Vail Colorado with her husband and son.

We invite you to visit these sites:


Professional Skaters Association

Golden Skate

Sports Links

Fazee Skating

Ice Skating World

Skater's Edge Magazine

E-Skate Fans

Fazee Skating




Silver Medalist, World Professional Championship, London
Holiday on Ice - Europe
Ann-Margreth as Alice in the Ice Capades' "Alice in Wonderland"